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Is the price of superfoods justified in the market?


For some time now, the so-called superfoods. Many experts assure that no food has the characteristics to be classified as such, and many others use this term to highlight a food with important properties for Health.

In any case, it seems that giving the title of superfood to any product causes an impact in terms of its previous in the market. Thus, the nutritionist and pharmacist Álvaro Domínguez, from the IMSKE Hospital, talks about this aspect.

“Its high price is not justified and most of these can be found in common products,” explains this specialist. And it is that he adds that they are sold as the unique properties of some superfoods, although it is possible to find in other foods of daily use.

Similar nutritional properties

An example is the nutritional relationship that exists between a traditional food such as broccoli and other foods from the same family treated as superfoods; like kale and bimi.

Kale superfood

These three foods provide few calories and are rich in minerals, such as iron, potassium, calcium or magnesium. In addition, they are also a source of vitamin A, vitamin C, vitamin B6, fiber and water.

Nutritionally, these three similar foods are very similar. However, the difference of each product on the market is significantly large. While the kilo of broccoli is 1.19 euros per kilo; a kilo of kale costs 6.20 euros and that of bimi costs 11.25 euros.

As we can see, the price difference is abysmal. This is something that also happens with chia, a product that is awarded the label of superfood for its contribution in w-3, an essential fatty acid for the body.

“However, this acid can also be found in oily fish, and in addition, the contribution with this food will be greater than with what we can normally add chia to a yogurt; “For this reason, and since most of the nutrients it contains appear in other common foods, it could be said that its price is not justified”, explains Dr. Domínguez.

Everyday superfoods

As we mentioned earlier, superfoods have had a great impact in recent years due to their specific properties at the nutritional level. However, nutritionists point to other more common and traditional options, which are also more affordable for the pocket.

“Although the daily consumption of them has made us not give them the importance they deserve, our shopping basket has always been filled with superfoods such as olive oil, blue fish such as anchovies, sardines, mackerel and avocado , among others. Extra virgin olive oil can be classified as the star superfood and the most consumed by everyone for years ”, says Álvaro Domínguez.

In this sense, extra virgin olive oil can be considered a superfood because it is a healthy fat, with an antioxidant and anti-inflammatory effect. In addition, cocoa also stands out, which can be attributed the same properties as extra virgin olive oil due to the presence of components such as polyphenols.

Likewise, the blue fish mentioned above could also be classified as a superfood for health. They are rich in proteins and quality fats of the omega-3 type, in addition to providing good doses of vitamin D.

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